PelleK is the artist-name of the norwegian rock/metal artist & singer Per Fredrik "PelleK" Åsly.

His musical career started in 2009, where he entered the talent-show "The X Factor" on National TV in Norway.
This TV show was broadcasted for millions of viewers in Norway.
PelleK showed Norway how to sing power metal songs, more than anything and also to try and introduce the Norwegian people to power metal (in some areas) "unheard of" music genre. Despite competing against the more than 12,000 pop and poprock singers, PelleK ended up top 12, and went on to the final rounds on live TV, singing Italian and German power metal songs.
Although a fun experience in retrospect, the norwegian mainstream limelight was not the place PelleK wanted to be. After finishing the gigs in Norway that were already booked, he started writing songs, and asked the fans' opinions on them as he went along in form of videos posted on his own Youtube channel.

PelleKs videos racked up more than 2 million views all together, and 6 months later the album was done.

The lyrics in PelleK songs are written in a first-person narrative, and debut album "Bag of Tricks" touch upon the human emotions love, fear, and
trust/strength.

All in all, the message PelleK wants to convey is: Life's hard, don't give up, and don't take it (or yourself) too seriously.