The story of Soul Seller began in Turin in 1999, founded by brothers Dave and Mike Zublena. The band spent its first decade producing demos, self-releasing EPs, and performing live dates across northern Italy with the goal of finding its signature sound. In 2010, after several line-up changes, they signed with German label, Avenue Of Allies, for the release of their debut album, "Back To Life" (produced by Alessandro Del Vecchio). The album gained recognition in the melodic rock scene, and included the popular track "Keep on Moving” featuring Oliver Hartmann. The song was featured in the Classic Rock Magazine compilation.
After additional tour dates and line-up changes, the band returned to the studio in 2015 to record their second chapter, this time with the support of Italian label Tanzan Music. The result was "Matter Of Faith", a work which saw the band exploring a more modern and refined sound. Following its release back in 2016, it received great feedback from fans and specialized press around the world.

The band then supported major acts such as Europe and Harem Scarem in selected live dates across Italy. In 2019, new members, Alessandro Rimoldi, Stefania Sarre and Dale Sanders joined the band. With a renewed enthusiasm, Soul Seller shared the stage again with another major act, Bonfire, in 2021, before returning to the Tanzan Music studio to record their third album, "Fight Against Time", under the guidance of producer Mario Percudani.